The Beginning: Preekbee
Plenty of changes and iterations later, my website and app were christened under the moniker Preekbee and that name itself came from the first letters of my three cherished fur babies, Pretty, Kaseri, and Bella. I poured my love into this company and wanted the essence of these pets to reflect through it. Unfortunately, Preekbee did not seem to hit the right marks with customers. In addition, I found myself daydreaming about potential future pets and wanting them to feel included in the branding of the company.
Our Company’s Transformative Journey
Reflecting on the business for a long time made me decide to change the name to something more all-encompassing. And that is how betrinked in purpose Pawrpose was borne. A blend of the English word paw and purpose, embodying our aim which is enriching our lives while giving every pet in need a paw. A Journey of Love & Purpose capsulations the pledge of giving pets not only love but a home where well meaningful life.
Read the full story behind The Birth of Pawrpose here
Epic Logo Creation
Creating the logo was another significant step in this journey. I recall when we wanted something on branding that is both minimalistic yet cute, the colors have to capture the essence of Pawrpose. I remember vividly how much we wanted to meet the developers because they put so much effort into meeting all my requirements. So, after a long week, it all clicked, and it was the perfect combination in my mind. As I got out to celebrate, I started sourcing the idea and in about three hours got the desired work. I have never kept anything in my mind that i’m proud of in personal life as much as the logo that came to life when the sun was rising.
The Mission: Assigning Meaning to Pets and People
Pawrpose mission goes beyond that to make underprivileged pets useful and bring joy to pet owners through a website or application. It is our responsibility to help pets have a meaningful life by providing them with a loving home while we, too, find meaning in that.
Read more about our Mission and Purpose Here
As I move along this path, it excites me to think of the impact Pawrpose can make in the lives of pets and their owners. So, let’s work hand in hand to achieve this and improve our lives in the course.
Keep following this page for more stories and updates from Pawrpose. Instead, let’s try and make the world a little better, one paw at a time.
Best wishes,
Despina
